Industry News
Three Pitfalls marketers encounter when they collect data
It would be a big mistake to assume that consumers are willing to write brands a blank cheque when it comes to the use of personal data. Instead marketers need to work harder than ever to build trust amongst customers and prospects of the brands they represent.
Productivity Commission’s Final Report proposes overhaul of data Framework
The Government released the Productivity Commission’s final report into Data Availability and Use last week. The report urges Australia to participate in the ‘global phenomenon’ of the data economy, and puts all organisations on notice that they will need to prepare for the opportunities and challenges this may bring.
DGA discusses Productivity Commission’s Final Report at Roundtable with Government’s new Taskforce
Recently the Government established a Data Availability & Use Taskforce (“Taskforce”) within the Department of the Prime Minister and Cabinet.
Upcoming Events
DGA Code of Practice Launch – Public consultation
June/Jul 2017: Public consultation on the DGA Code of Practice is open to all interested stakeholders from 19 June 2017 – 19 July 2017.
DGA Code of Practice Launch – Adoption and Launch
July/Aug 2017: The DGA Board will adopt the final DGA Code of Practice following the completion of the Public Consultation Process. The DGA Code of Practice will be launched in Aug 2017, setting industry-leading standards and benchmarks for the responsible collection, use, management and disclosure of data.
