Warren is Managing Director of AU/NZ and SE Asia at Signal, the global leader in real-time, people based marketing. He has more than 20 years of experience in transforming data & digital marketing technology businesses globally, and is on the forefront of how brands leverage data to effectively engage with their customers across addressable channels. Warren joined Signal from Acxiom, where he led the company’s global data, analytics and SaaS business in AU/NZ. Previously, he was co-founder and CEO of 5th Finger, a leading mobile technology business which he successfully launched in Australia and the US, selling the business to Mi9 and Merkle respectively. He started his career as a brand marketer at Kellogg’s UK before working at several data, digital & analytics businesses, including Claritas, Experian and Red Sheriff. Warren received a B.A. in Business Studies and French at Nottingham University.
Signal is a global leader in real-time people-based marketing. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.